Privacy Policy

Introduction

Welcome to the Privacy Policy of Aethelred Jewels. Our commitment to integrity extends from the ethical sourcing of our gemstones to the meticulous protection of your personal information. This policy details how we collect, use, protect, and handle your personal data when you acquire a piece from our collections, engage in a bespoke commission, or interact with our client services team. Your trust is the most precious asset we hold, and we are dedicated to safeguarding your data with the utmost seriousness, discretion, and care.

Information We Collect

To provide our unparalleled products and highly personalized services, we may collect and process the following categories of information:

• Client Contact & Delivery Details: Your full name, email address, telephone number, and secure physical shipping address(es). These are essential for fulfilling your acquisition, arranging secure delivery, and maintaining communication.
• Acquisition History: Records of your past purchases and commissions, including collection pieces, specific gemstones, metal types, and commission dates. This allows us to provide a seamless and historically aware client experience, understanding your tastes and collection over time.
• Bespoke Commission & Personalization Details: For bespoke creations, we may collect sensitive personal information you choose to share, such as personal stories, significant dates, design preferences, or family crests. We treat this information with the highest level of confidentiality as it is integral to crafting a meaningful piece.
• Payment Information: Your payment details are processed securely by our certified, PCI-compliant payment gateways. Aethelred Jewels does not store your full credit card number or CVC code on our servers. We only retain transaction identifiers for record-keeping.
• Consultation Records: Notes, sketches, and records from your interactions with our designers and personal jewelers. This data is used solely to ensure your vision is perfectly captured and executed. All such records are stored securely and treated as confidential.
• Recipient Information: If you acquire a piece as a gift for another person, we will collect their name and delivery details for the sole purpose of fulfilling that specific order.
• Professional & Partnership Details: For our corporate clients and professional partners, we may collect information such as company name, business address, and contact details of relevant personnel for account management and commission fulfillment.
• Technical Data: Your IP address, browser type, and device information when you visit our website, collected for security, fraud prevention, and to optimize the performance of our digital boutique.
• Website Usage Analytics: Anonymized data collected via cookies and similar technologies to improve our website's functionality, user experience, and the curation of our online collections.
• Client Feedback: Reviews, testimonials, survey responses, and other feedback you provide to our team, which helps us to continually refine our craft and elevate our service.

How We Use Your Information

Your data is essential for us to perform the following core functions of our maison:

• To process, fulfill, and arrange secure, insured delivery of your acquisitions.
• To design, create, and manage the entire lifecycle of a bespoke jewelry commission, from initial sketch to final masterpiece.
• To manage your client account, providing access to your acquisition history and simplifying future interactions.
• To improve our collections, atelier techniques, and client services based on interactions and feedback.
• To communicate with you regarding the status of your commission, shipping updates, and (with your explicit consent) news about new collections, significant gemstone acquisitions, or events.
• To provide swift and knowledgeable client aftercare, including resizing, cleaning, inspections, and warranty claims.
• To prevent fraudulent activity and ensure the security of our clientele and our digital platforms.
• To comply with all applicable legal, financial, and industry-specific record-keeping obligations, such as those related to anti-money laundering (AML) regulations.

Data Security

We implement rigorous, state-of-the-art security measures to protect all client data. This includes end-to-end SSL/TLS encryption for all data transmitted via our website, secure cloud infrastructure with advanced threat detection, and strictly limited, role-based internal access to sensitive information. We apply heightened security protocols for sensitive bespoke commission details, ensuring they are encrypted at rest and in transit and accessible only to the dedicated team of designers and artisans working on your piece. All personal details are treated with the utmost confidentiality and discretion.

Data Sharing

To fulfill our services, we share necessary information with a small circle of essential, trusted partners who are bound by strict confidentiality and non-disclosure agreements. These include: our third-party payment processors who securely handle transactions; our specialized, high-value logistics and delivery partners (e.g., Malca-Amit, FedEx Luxury) who transport your acquisition to you; and in some cases, our trusted, long-term gemstone suppliers or independent certification laboratories (e.g., GIA, Gubelin). We only provide these partners with the specific information required to perform their designated service. We may be required to disclose certain data to regulatory or law enforcement authorities if compelled by a legal order. We will never sell or rent your personal data to any third party.

Your Rights

As a valued client of Aethelred Jewels, you have the right to:

• Request access to the personal data and acquisition history we hold about you.
• Update or correct your personal information at any time by contacting your personal jeweler or our client services team.
• Request the deletion of your account and personal data, subject to our legal and financial obligations to maintain certain transactional records for a specified period.
• Opt out of promotional marketing communications by using the "unsubscribe" link provided in every email.
• Manage your cookie preferences through your web browser's settings or our cookie consent banner.
• Continue to receive essential service-related communications (such as commission updates and shipping alerts) even if you opt out of marketing emails.

Changes to Our Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or for other operational, legal, or regulatory reasons. Any significant revisions will be communicated to our clients via email or a prominent notification on our website. The "Last Updated" date at the top of this policy will always reflect the latest version. Your continued engagement with our services after such changes constitutes your acceptance of the new policy.